Recently I featured The Enough Project and the work they are doing to raise awareness of the war in Congo. Enough says that sexual violence in Eastern Congo is often intensified by wars over access to “conflict minerals,” - metals which end up being used in our cell phones and other electronic devices. The good thing about Enough is that they are putting Congo on the radar, highlighting a horrible conflict which is potentially worse than Darfur but simply doesn’t gain the level of attention it deserves from the media and international community. Most people do not know about Congo’s “invisible” war. They should.

However, is Enough oversimplifying the issues? The way they phrase it, your cell phones are driving a war in the Congo. Thus, by reducing your use of electronic goods containing these metals, you can help end the demand for “conflict metals” and thus cut off some of the armed forces’ income. You can help end the war! An easy action to take and to encourage others to take - right?

But wait - maybe it’s not that simple. Recently I read an excellent article by Texas in Africa (amazing blog, by the way) which claims otherwise: there’s a lot more to this conflict, and framing it as a resource war is actually simply sensationalizing the issue to make it more attractive to the general public. Texas in Africa sums it up:

“Violence over access to resources is one dimension of the fighting there, but the roots of the conflict are much more about land tenure and citizenship questions than they are about who gets access to minerals like tin, caseterite, coltan, and gold. The fight over the minerals is an effect of these underlying crises; not the primary, or even tertiary cause of most of the fighting.”

So even if these campaigns successfully helped end or reduce the mineral trade, there is no guarantee that the war would end. Because it is fueled by other underlying factors, not just the fight over mineral resources. Fighting will likely continue, because there would still be widespread poverty and the complete lack of rule of law. The government in Congo is simply not capable of providing security for its citizens, and the failure of governance continues to be a problem. There is immense corruption. Rape and violence has become a way of life for some of these militia groups - all this is not going to end so easily.

Moreover, the campaign to end the mineral trade could actually have negative effects on the population in Congo. For example, suddenly closing the mines could end up laying off many families who are dependent on the income from working in the mining industry. Are there alternate programs available to provide employment for these workers? If not, this could actually be a harmful move despite the attempt to help.

The sad truth is this: people are more willing to do something about an issue if they feel like they are connected to the conflict in some way. This is similar to the push for divestment from Sudan - when the public feels responsible for or connected to a faraway war, they feel much more compelled to act. And if you try to present a complex situation as it is, the fact is the general public is just not going to listen. People won’t get involved unless they think they understand the issue and understand what they can do about it. And it has to be somewhat simple to understand. If you describe all the factors leading to the war in Congo, it’s just not “sexy” advocacy anymore. Talking about land rights and citizenship and corruption may not be as sexy as talking about your cell phones fueling a war, and so advocacy campaigns don’t discuss these issues. At the end of the day, oversimplification of the reality is all too common in human rights advocacy campaigns and through misinformation, can perhaps cause more harm than good.

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Related posts:

  1. Feature Friday: The Enough Project
  2. The complexity of Darfur and the activist movement
  3. The LRA is now terrorizing Congo - what’s next?
  4. LRA’s Joseph Kony - now moving to Darfur?
  5. Feature Friday: Timap for Justice

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  • Great issue that you just pinpointed! Oversimplifying complex issues is probably one of the weak point of advocacy. That is correct that conflict over natural resources has generated violence, but as you said, it is one of the many elements, such as bad governance, which combined together brought the ideal conditions for conflict.

    I guess some NGOs take over one cause at a time to fight for, e.g. natural resource, democracy or economic development. Sure it leads to oversimplification but in the end it is probably more effective in terms of reaching out to the general public which is not human rights educated. However, it is crucial that NGOs are themselves aware that the cause they fight for is only one dimension to the problem, and therefore that their action doesn't become counter productive for the local population, alias depriving them from their sole source of revenue.
  • Great piece Akila.

    I'm always confused as to how to bring things to people attention, Cong has been in the media for a rather long time actually what I see is that media is run by profit and the public's interest on it was just not there.

    I think presenting evidence of successful programs, no matter how small, works. I think were we to present not only the situations we are concerned with, but present the victims as human beings, not just some vague "victim" and were able to tell people what has worked and why and what is most likely to work and why it would be easier to get people to pay attention.
    A feeling of helplessness does not make anyone want to help. People want to know there is likely to be a positive result from their action.
  • Thanks for the response Cooper! I agree that Congo has been "in the media" to some extent, but I doubt that many people paid serious attention to it until recently, with these advocacy campaigns focused on raising further awareness. Congo may have been in the news at some point but it was definitely not the attention it deserved.

    I agree that presenting evidence of successful programs works. I would always much rather donate to an organization doing good work with solid results - obviously. BUT - what about advocacy groups? These groups are not focusing on any specific service delivery but are simply created around campaigning. It's hard, sometimes, to trace the end result of the campaign and to see the "success" of it. It often takes years and years - I would say despite the campaigning of the Save Darfur movement and STAND, little has been accomplished over the years. So how do you make people know there's a positive result from their action? The thing is, I don't believe conflict can be ended by people abroad - at the end of the day it has to be the governments taking an active role in it.

    Basically, I guess I'm asking: other than raising awareness, are advocacy campaigns all that successful in terms of positive quantifiable results??
  • Sam
    Akhila, you are great at drawing attention to the important aspects of issues that tend to get overlooked by traditional media. Unfortunately, it's very possible that they are oversimplifying the issues to get people's attention and make it seem easier to create change. You're right though that doing this could actually have negative affects on the people, and I wonder if they've even thought about that possibility.

    "The sad truth is this: people are more willing to do something about an issue if they feel like they are connected to the conflict in some way." I could not agree more. This is something I have observed as well, and I wish it wasn't the case. I raise money for the Alzheimer's Association, a cause that is very close to my heart. Because I realize that people are more apt to get involved if they have a connection, I try to meet them halfway by sharing my stories. I hope some day people won't need a reason to help. Great post!
  • Sam, thanks for the excellent answer. I agree that people tend to raise money for or focus on causes that they are personally connected to. That's why organizations like the american cancer society, breast cancer, and like you said Alzheimer's get so much funding from the American public while I'd say some other organizations focusing on far-away conflicts don't. Advocacy campaigns constantly then try to relate far-away issues to the American public in an attempt to tap into this mentality, but often this leads to negative consequences because they are just simplifying the issues.

    I too hope that someday people won't need a reason, and I do hope that campaigns begin being done more intelligently. Thanks!
  • Akhila, you write about the most interesting things.

    I'm not sure if intelligent advocacy is the right way to go here. It's a complicated subject, as you know too well, and I've found that even I get my facts mixed up with rumor, hearsay and random factoids because there's so much information to process and I only have so much time. And I'm pretty well informed as far as such things go. Trying to build a communications plan around explaining nuance, complexity and historical context of an event like "Why the DRC is so f-d up" boggles my mind. (not that I wouldn't try it but it would be an immense project, something paralleled to the equivalent of my entire undergraduate degree...)

    I also don't like the fact that we need to hand-hold people through issues. But then, I think that people also have a personal responsibility to learn about the issues by consulting a variety of sources and being genuinely curious and critical. There's only so much an advocate can do (and there are a couple of interesting studies about perceptions that work against us--I'll send you a link via email later)before the other person is sort of obligated to read up on it themselves.

    It's kind of funny...reminds me of this time when I got a call on Dec 28--I was the only one in the office and I was sort of working--who spent 20 minutes yelling at me about the state of human rights in my province and citing all sorts of "human rights facts" that I knew were not only untrue but highly improbable (unless we truly live in a dystopia and nobody informed me...). I couldn't placate her and I couldn't counter-argue with her because her anecdotal evidence took precedent over...whatever I knew.

    And this was about human rights in Canada, which is complicated, but nowhere near as murky as international crises.

    So to echo the above...I don't know either!
  • Mandy thanks so much! I agree - these subjects are so complex, but then how do you present them to the public in a way that interests people and captures their attention while not alienating them?

    I'll be honest too - I get action alerts from organizations like Amnesty and Human Rights First and so on - and I don't always have time to read up in detail about each issue and conflict to make sure I have my details straight. You say it's the responsibility of people to understand and research about these issues, but that's the thing - people just don't have the time! People are so busy and they just want to reach out quickly. If people like you and I, who are already interested in the issues, STILL lack much of the vital information - how will the general public who don't have the time or are not in related fields even learn about the reality? For instance it's a lot easier to read the Enough Project's website than to go try to read an entire book on Congo. I just doubt that expecting the public to be *that* interested and informed is the way to go.

    To some extent I think campaigns have to be done more intelligently as well. We can't just put the responsibility on the general public and expect them to find the answers out themselves - we have to make it easy for them to do something, but also do the right thing. Isn't that the PURPOSE of human rights education, awareness, and campaigning? There are already funds and organizations working towards this. I think we just have to make the information more readily available to people, but also more accurate.
  • Hi Akhila,

    You make some good points but "I'm too busy" is pretty much the same excuse people use for not exercising even when they know it's good for them. It's the same concept and it's a challenge we are working on.

    Actually, the whole theme of my conference (because I'm not that smart and other people come up with this stuff) is precisely "awareness to action". How do you act on the awareness you already have? It's a hard question to answer and there may not even be a good answer. All I know is that there's only so much I can do--and am willing to do to help people understand. The rest is up to them.

    There are initiatives in every city about informing people about their human rights or about issues and not even about building resources but disseminating the information. The challenge is the silo effect where people work in their own little tunnels and refuses to share information or do so in a way that alienates people.

    I understand the need to make things easier but what I really think is that human rights needs a huge marketing campaign (marketing for good, not evil). Bono's Red Campaign is a really good example, one which I really like, since it promotes the issues in a way that people get...or if they don't, at least support.

    I'm not saying that we shouldn't make it easy--I just personally don't like hand-holding. Doesn't mean I won't do what is necessary, per se.

    Cheers!
  • Great thoughts & thanks for the link, Akhila. I think you're right on target in identifying the problem; complexity isn't sexy and doesn't sell, so there's a built-in incentive to oversimplify issues, which doesn't really help anyone. So what do we do instead? I'm still thinking about that one...
  • Thank you for commenting, I absolutely love your blog! You always bring in such a unique perspective and deep knowledge of the issues. You're critical in all the right places, so thanks for that.

    I agree - complexity isn't sexy, which is why other advocacy organizations as well (that you've pointed out as well) like Invisible Children and Save Darfur try to frame the issues more simply.

    I too am wondering what we can do instead, and like you haven't come up with any clear answers. I think some organizations have to get out there and start presenting the real issues as they are, and we'll have to experiment with the public response. I think another good thing is Invisible Children's approach of combining advocacy and action. Though their advocacy can be improved, their education efforts in Uganda have been highly helpful. Perhaps more organizations need to combine more intelligent advocacy with action, to at least come up with some concrete results.

    I'm not sure. I'm always thinking about this!
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