There is a lot of talk of personal branding these days: is it good or bad? How can you build a network of people who respect your personal brand? How can you join a group of people with the same interests to help you make professional connections?
But while we are busy trying to carve an online space for ourselves and create a community of supporters who rally around our “brand”, we forget that the online space we inhabit is also continuously is defining us - and indeed, changing us in ways simultaneously subtle and not-so-subtle.
For instance, when I first got into social media - Twitter, blogging and the like - I was interested, yes, in human rights issues. But the interest was not as full blown of a passion as it is now. Why the change? I attribute much of it to the network I tapped into, which in turn started shaping me.
I began following more and more human rights activists, non-profit leaders, social entrepreneurs, and others in the social space. As I began following people incredibly passionate about bettering the world, it made me a better person. I tapped into these networks, engaged in conversations, and sat back and listened to some of the smartest people in the world debate issues in the human rights, social change, and development arena. And by becoming part of the conversation, I became more and more passionate about these issues myself.
Social media, the blogosphere, and Twitter helped me find my singular passion. Before Twitter, there were always many ideas and many interests swirling around in my head. But after I began actively engaging on Twitter, I learned more fundamentally, who I was. By choosing who to “follow” and dedicate my brain space to — and by choosing who to “unfollow” and ignore — I realized what I personally cared about most. What issues, careers, and industries resonated with me the most.
Social media made me a better person. By surrounding myself by people who genuinely cared, and not only that, cared in an intelligent manner (and yes, there is a distinction) — I began caring more. And more intelligently.
What’s true in real life is also true on the web. Surround yourself with good, smart people, and you will become more like them. Your friends can exert a positive influence on you and make you a better person, or you can fall into bad company and go downhill.
This may sound overdramatic to you, but I swear it’s not. Some people are born knowing what they want to do: be a doctor, a lawyer, an accountant even. They are lucky. I’ve never been that way. I have always had too many interests to narrow down to a single career that would define who I was for the rest of my life (a scary thought, right?). My passions didn’t always fit into the traditional career path. Social media helped me jump into the conversation and find what I really wanted. By finding many more outside my small real-life social circle doing exactly what I loved for a living, I felt my career interests to be validated. I found the courage to follow my heart, knowing that many others out there were also doing so, and sometimes breaking free of societal constraints in the process.
You don’t just create an online network that mirrors your own traits — your online network defines you, and even has the power to change you fundamentally.
Are you engaging with people who make you stronger, more brave, more caring, more intelligent, more informed?
Do you push yourself to join networks that challenge you to be better and to achieve your dreams?
Stop tweeting about what you had for breakfast, or your horrible job. Start conversations with those who intimidate you, with those who you breathlessly admire. Be bold. And maybe, just maybe, you’ll get there too.
How does your online community define and shape who you are?
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