It goes without saying that blogging has taught me so much and connected me with so many amazing people. And yet, I am learning something new about blogging every day; I’ve been following along with Rosetta Thurman’s “Blogging for Branding” challenge, and she’s provided so many excellent tips for blogging. One of her tips centers around writing list posts — something I haven’t done much of in the past. I enjoy reading list posts, so I thought I’d give it a try! I actually wrote most of this post months ago, but pulled it up now and decided to post it because a lot of the content is really so relevant to what Rosetta is trying to impart through her challenge. While I can’t really call myself an authority on blogging just yet, here’s what I’ve learned thus far:
Blogging isn’t about just spewing out facts and figures, but about engaging in conversations with others and making connections with like-minded people. I’ve found that the most valuable experiences hasn’t been getting more hits to my blog, but meeting other bloggers and having conversations with them. Blogging shouldn’t be a one-way lecture, but rather an act of engaging in discussion and learning from your peers. Sure, I have become more knowledgeable about human rights and social media after beginning to blog on a regular basis – but even more than this, I find that the friends I’ve made and the conversations I’ve had have been even more eye opening. Here are 10 tips to help you make the most of your blogging experience – by turning it into a forum for meaningful discussion and debate.
1. Reply to each and every comment on your blog.
This is the best way to make conversation and encourage discussion. It’s so easy to respond to comments on your blog, and it is important that you do so – unless, of course, you get 100+ comments on each blog post and are already an online celebrity. When you engage your readers, I think the debates and discussions that result can be fascinating and provide a true learning experience. Often, I find that the comments section is more enlightening than the blog itself! This brings out new perspectives and ideas, and can also help you befriend fellow bloggers. So respond to each comment, and challenge your readers further by asking questions. It makes your readers more engaged and interested, and thus more likely to come back.
2. Leave comments on other blog posts.
The best way to meet others is to have your voice heard. Leave meaningful comments on other blogs. Ask questions, provide your detailed feedback, and state your opinions and relevant personal experiences. Don’t just say “nice post!” – that’s just not enough. In order to add to the conversation you have to write something useful that will encourage responses and foster discussion. This, again, will allow you to build your online community and help you connect with like-minded individuals.
3. Link to other bloggers and blog posts in your entries.
When you write a post, make sure you link to any relevant blog posts or articles you find or have read. In particular, don’t forget to link to blogs which have given you ideas for content in your posts. Directly quoting from blog posts is also a great way to pay tribute to your favorite bloggers. Then, your blog post won’t just stand alone but will form a part of a discussion and will add to the conversation. The bloggers you link to will certainly see your post and linkback when they check their stats, and will often hop over and leave you a comment as well.
4. Write blog entries responding to posts you agree or disagree with.
If you see a blog post that interests you, take the topic and write a post with your own opinion of the issue. If you agree or disagree, discuss why you feel that way and elaborate on your opinions. This is a great way to spark conversation and debate, as well as explore a specific topic more deeply. A long time ago, I wrote a post about personal branding and authenticity that became part of an ongoing debate with other bloggers about the topic!
5. Ask questions.
Recently I re-tweeted an excellent quote:
RT @laurenabele: Asking a question creates engagement. Not asking deters engagement. RE: using soc media to engage your audience.
This is just so true! When you are writing a blog post, just ask questions. End your blog with an open question, inviting discussion in the comments. Just by asking a question to your readers and followers, you’re immediately creating a space where people feel a bit more comfortable expressing their opinion and actively engaging. Not asking questions reduces the incentive to actually think and comment.
6. Ask your favorite bloggers or professionals in your field to write a guest post for your blog.
Send an email to connect with bloggers or professionals who you feel have something interesting to say. Ask them questions and interview them for your blog, or ask them to write a guest post for your blog. This is a great way to get your questions answered or to simply get to know the individual better and add a different perspective to your own blog. You can even create a theme of related guest posts, like Samantha Karol’s Appreciation Revolution, Grace Boyle’s “What Inspires You” series, or my own Be the Change series.
7. Use twitter to continue the conversation.
Twitter is not just a “facebook status on steroids,” as those who haven’t explored social media too much might assume. In fact, Twitter has helped me make friends with many other bloggers, and has also linked me up with so many people – Northwestern alumni, human rights advocates, non-profit techies, journalists and fellow bloggers. I’m sure you all know about Twitter already — but if not, do get on the bandwagon. It is the best way to link to your blog posts, and generate a conversation around the topics you’ve introduced in your blogs. A wonderful way to take the dialogue beyond your blog comments.
8. Take the conversation “offline.”
Continue the conversation via chat, or even meet with fellow bloggers and tweeters offline through networking events, “tweetups,” conferences, or simply dinner and drinks in your city. Send your favorite blogger friends an email just to talk, or even better – ask them about their latest blog post and give your thoughts on the topic. Ask people for career advice, especially if they are in your field of work. These connections can prove to be truly valuable. You can conduct so many informational interviews through this method, and can really learn much more about the field you hope to enter. I’ve gotten an immense amount of helpful career advice this way, and it’s certainly changed my perspective regarding my future career.
9. Join online networks relevant to your fields and interests.
After I joined the Brazen Careerist network, I was able to jump headfirst into the world of Gen Y and social media. It was fascinating, and being a part of the community helped me learn so much while also allowing me to contribute to the discussion through my own blog posts. The great thing about joining networks and communities is that you can find people with similar interests and add your own voice to the mix, through your comments on other posts as well as your own blogs. I also found some great social networks on Ning relating more to human rights and non-profit issues. These online communities are yet another place for you to post your blogs and get comments, feedback, and dialogue in return.
10. Make a list of the top 10 blogs in your field(s). Post it, and get to know those bloggers.
So I’ll admit that I haven’t done this yet, but I aim to at some point! Making a list of the top bloggers in your “field” – or even simply the bloggers you admire – is a really useful exercise to help you understand your niche. After you create this list, you should subscribe to those blogs, follow their posts, and engage those bloggers in conversation. Comment on their blogs, contact them directly to chat, or follow them on Twitter. This will really allow you to build a strong community of like-minded bloggers, and help to encourage discussion as well. Now, you’ll have a larger group of bloggers interested in what you have to say and wanting to comment on your posts.
So there you have it! 10 ways to create conversation around your blog, and what you have to say. Put some of these tips into action and you’ll be on your way to having an ongoing dialogue with like-minded professionals in your field.
What do you think? Is blogging about writing, or engaging in a broader conversation? How can you get the greatest value from blogging?















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